How Kia's live chat became one of their top 3 lead sources ?

Since 2021, Kia has been experiencing a renewal, marked by a 360° transformation.
This evolution includes changes in the brand’s visual identity (new logo, color codes, etc.), as well as its DNA, values, and culture. This renewal brings a fresh momentum to Kia and raises expectations for the brand, such as :

Placing the customer at the heart of the strategy
Adapting to a new target audience
Creating seamless, intuitive, and integrated journeys
Leveraging innovative channels and strategies.

We aim to evolve towards [...] a new target audience, and we also have a new strategy that truly focuses on putting the customer at the heart of everything we do. To achieve this, we are creating [...] simple, seamless, and integrated journeys [...] and activating highly innovative levers.

Florence MalécotCRM & Data Manager at KIA

KIA : How Live Chat became one of their top 3 lead sources ?

How Kia's live chat became one of their top 3 lead sources ?

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