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How Kia's live chat became one of their top 3 lead sources ?

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<p data-start="0" data-end="310" data-is-last-node="" data-is-only-node="">Since 2021, Kia has been experiencing a renewal, marked by a 360&deg; transformation.<br data-start="81" data-end="84">This evolution includes changes in the brand&rsquo;s visual identity (new logo, color codes, etc.), as well as its DNA, values, and culture. This renewal brings a fresh momentum to Kia and raises expectations for the brand, such as&nbsp;:</p>
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<li data-start="0" data-end="53" data-is-only-node="">Placing the customer at the heart of the strategy</li>
<li data-start="54" data-end="91">Adapting to a new target audience</li>
<li data-start="92" data-end="149">Creating seamless, intuitive, and integrated journeys</li>
<li data-start="150" data-end="197" data-is-last-node="">Leveraging innovative channels and strategies.</li>
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We aim to evolve towards [...] a new target audience, and we also have a new strategy that truly focuses on putting the customer at the heart of everything we do. To achieve this, we are creating [...] simple, seamless, and integrated journeys [...] and activating highly innovative levers.

Passionné de marketing et toujours à l’affût des dernières tendances en growth, Nabil aime tester, analyser et partager ce qui fonctionne. Curieux et enthousiaste, il aide les entreprises à augmenter leur performance et mieux convertir.

Head of Acquisition (SEO, SEA)

Discover how live chat became one of the main lead acquisition sources at Kia.